About URL shorteners


URL abbreviations have been around for a long time, with the recent rise of Twitter. If you are wondering what a URL shortener is, it is an online application that converts a regular URL into a condensed format.

All you have to do is shorten the link and copy and paste it into the software of your choice then click on “Shorten” and you will get your concentrated link in a few seconds.

Advantage of URL Shortener

They make links more manageable

Many links are long and wordy because of SEO. Because they are long, they are usually difficult to share on social media platforms such as email, webpages and Twitter and Facebook. When URLs are shortened, they become easier to share.

It makes it easy to track and compile click data

Recent studies have shown that URL shorteners play a major role in providing data that shows the number of people who clicked on a link, the number of links clicked, and other information.

The data collected is crucial for the webmaster and the company. This is because the data shows where the traffic is coming from and what things people are most interested in.


By collecting data, webmasters and companies are able to develop products that focus on human needs.

Make the link have an aesthetic application

Many readers pay less attention to social media; Therefore, you should go straight to the point when using platforms. If you use Twitter, using a long link will make your tweets look cluttered and people will not be interested in reading your tweets.

When you use a shorter URL, your tweets look less cluttered which attracts people to read what you’re saying.



Although short links are great especially on social media, you should be careful when using them. For example, you should be very careful when clicking on them. This is because they can lead you to a malicious website that could harm your computer or compromise your privacy.

Another precaution you need to take is to make sure you use a compression tool owned by a reputable company. This is because there are some tools that change your link and replace it with another. Some tools do not convert URLs correctly.

To stay safe you should always do your research and stay with only the most reputed companies.